How do you conceive user-centred products and bring them to market?
Once those products have launched, how do you continue to improve them through a Lean, Design-Measure-Learn process?
UXLondon offers an excellent line-up of speakers with diverse backgrounds and subjects. Any one topic could fill pages once you start digging. I’ll just share what I found interesting, my key takeaways and my somewhat hasty sketchnotes. You’ll also find the links to most talks right below the sketchnotes. If you have any questions, want to know more or share your views please get in touch or comment.
Scott Belsky – Crafting The First Mile Of Product Experience
“How can products be powerful enough for professionals and yet, accessible to everyone?” “The first mile experience is highly neglected.”
“Every product SAVES or SPENDS our time. Which category does our product fall into? “ “Marketing and copy should be borne by the product team.”
Human tendencies in onboarding:
- In the first 15 seconds, we are lazy, vain and selfish.
The way around this is: Do > Show > Explain - We don’t want to make the wrong choices. > So, don’t make me choose!
- We subconsciously long for the good old days!
- We favour novelty, yet cling to familiarity.
Hier die ganze Rede von Scott Belsky
Samuel Hulick – Growing Your Userbase with Better Onboarding
“There’s so much focus on retaining users. What about the users, that we never get on board?”
Samuel shows us here how not to do it. <— this is fun, btw
One way how to do it, is to give value before asking for value > i.e. Webber Grills support with a YouTube channel, cookbooks, blog with recipes…
“People don’t buy products, they buy better versions of themselves” > Show them success, make them proud by making onboarding as easy and visible as possible.
See Samuel Huliks talk here
Molly Nix – How Uber Designs for the Future of Transportation
(yep, self driving cars)
Nine key messages on how to tackle a society resisting change.
Watch Mollys talk
Sian Townsend – Jobs to be Done: from Doubter to Believer
“Kill your personas! Welcome Jobs to be done!”
“Personas are just a collection of attributes and personas don’t explain causality.” “Kill your User Stories! Welcome Job Stories!”
All this Killing! I was shocked…
Jobs to be done (JTBD) give a better understanding of what users want to accomplish. The smart methodology of JTBD also helps validate and prioritise. I don’t believe in killing your personas altogether because they give us a better understanding of the context our users are moving around in. I have a strong feeling, that the hype around JTBD is not unfounded and depending on the type of project we’re working on we can get better results faster with this beautifully methodological approach. This is something I must know more about. Is anyone in Swisscom using this or has experiences they would care to share with me?
Watch Sian Townsends talk
Barry O’Reilly – Designing for Business Evolution
“Change thinking by changing behaviours within the organisation – not the other way around.” “Be purpose or mission driven to optimise your processes and build better products.”
Watch the talk here: Barry O’Reilly – Designing for Business Evolution
